Reports are cropping up that Google are to go back on their decision to ban gambling related PPC ads on Ad-Words. This is the second back track in as many months after announcing the ditching of Minimum CPC bids last month. The economic downturn seems to be finally pinching the online Juggernaut despite reports that the PPC market is still doing well for Google.
We await tonight’s Q3 results from Google with baited breath; my feeling is I won’t be too sympathetic when I see the figures!
